The International Business Environment
By Unknown Author.
Description
The International Business Environment, Third Edition, begins by setting the global context and evaluating the idea of international industries, the world economy, and the threats and opportunities of global markets. The authors then identify the core issues faced by businesses and the dynamic socio-cultural, technological, political, legal, and ecological environments in which they operate. Case studies are sourced from almost every continent in the world, including a wealth of examples from the emerging markets of Africa, South America, and Asia. In addition, each chapter provides a range...
ISBN(s)
0198704194, 9780198704195
