International Business: The Challenge of Global Competition

By Unknown Author.

International Business: The Challenge of Global Competition

Description

"International Business: The Challenge of Global Competition, 11th Edition" by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of "International Business, 11e...

ISBN(s)

0073530166, 9780073530161

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