Survey Research Methods, Third Edition (Applied Social Research Methods Series Volume 1)
Description
Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data, a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveysRecent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampli...
ISBN(s)
0761921915, 9780761921912
